Among the commemorative day invented by modernity crumbling, only to Mother's Day will give you more for being cloying Valentine's Day. Even in such occasions, however, disturbing the flame flickers the spirit and it makes the occasion, redeeming the angelic presence of money, a sign warning of the inherent market with trade between all human beings. Of course, what eros but, when appropriate, even the motherly love. The market is more evil because he does anything to hide and pretends to be at rock bottom prices good feelings and good intentions, good and evil in fact poisonous.
market and money, as you know, advertising is the literature. As if it makes the market, you can do it the literature of every aspect of life. And like every other product of human activity, literature, publicity is the market and the money is distributed over the different grades on a scale of values. Much of the literature that secrete the creative agency of communication thickens naturally at the lowest, dull and run. But you will say otherwise of what is due to poets (including the poor Prévert) and novelists? Not
Is this not the case of the 2011 campaign of a multinational company represented in Italy by a company that makes chocolate traditionally good deals for Valentine's Day. Or rather, is it not the case with the pay-off of that campaign, noted the modest observatory of those involved in language. It sounds
"Who loves kisses." and has an assertive pace of proverbs and maxims of conduct. The emphatic mention of the name of the product, Kisses, lets you ogle the overriding characteristic of such modes of communication. He does a very attractive and that arouses special attention. The fact calls for the general (and almost mindless) of native competence (meta) linguistic dei suoi destinatari.
L'effetto di straniamento è sottile. L'ingenua credenza che, in italiano, nomi e verbi siano sempre ben distinti ne viene sommossa e si rivela (senza che di necessità ce ne sia finale piena consapevolezza) che le parole hanno sì significato e forma ma che ambedue dipendono da valori combinatori e funzionali.
In corpore vili , la spiegazione viene dal creativo di un'agenzia di comunicazione. E a darla, lo ha spinto il danaro di un committente che intende così lucrare ancor meglio sulla stupidità della festa degli innamorati. Apollonio non si sente di escludere che l'uno e l'altro siano non solo epistemicamente ma anche eticamente più commendevoli di molti tra coloro che riempiono di overindulgent doctrinal books that take up whole shelves of libraries and bookstores.
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